About Thirst for Knowledge

In 1997, I was fortunate enough to find myself at the doorstep of a great opportunity. The Oland Specialty Beer Co. (Interbrew) was beginning its journey toward the ultimate beer experience and I was one of the people selected to bring this great concept to life. From the start, we were pushed and prodded to embody the culture of beer- the history, the flavours, the food pairings etc., and I embraced it with gusto.

2001 brought yet another challenge. I was asked to create a Beer School for Labatt as the National Sales Training Manager. Along the way, I created a beer wheel matching food and beer together and my Beer School won a prestigious Interbrew award for People Development.

In the fall of 2005, I left InBev and founded Thirst For Knowledge Inc, Canada’s leading beer education company. The focus is and has always been on creating great beer experiences. We accomplish this through tasting seminars, beer school events, beer dinners and through product knowledge and draught system training to brewers across Canada.

I am also lucky enough to be an instructor and adjunct professor at Humber College’s renowned School of Hospitality where my classes include Beer Appreciation, Customer Service and Risk Management (Hospitality Law).

In 2009, I introduced Canada’s first Beer Certification program – Prud’homme™ Beer Certification and it has received rave reviews in its first year.

Join me in celebrating beer and come along on a journey of discovery.

Roger Mittag

Click here for information about our Prud’homme™ Certification program